Last updated: 3 May 2026

These Terms of Use (“Terms”) govern access to and use of the BlueCRM website, products, demos, materials, and related services made available by Blue Trade Limited, trading as BlueCRM (“Blue Trade”, “BlueCRM”, “we”, “our” or “us”).

By accessing or using our website or services, you agree to these Terms. If you do not agree, you must not use the website or services.

Age Verification

BlueCRM is intended for adult business users. You must be at least 18 years old to create an account, request services in your own name, or accept these Terms. If you use BlueCRM on behalf of a company or organization, you represent that you have authority to bind that entity to these Terms.

Operating Address

Blue Trade Limited
Company number: 15227605
Operating and contact address: 111 Balmoral Road, Watford, England, WD24 4EX

Our services

BlueCRM is an AI-powered enterprise CRM, automation, data, workflow, and operations platform. Depending on the subscription or engagement, BlueCRM may include:

• CRM and customer-service functionality;
• integrations and workflow automation;
• data ingestion and contextualization tools;
• AI-assisted summaries, recommendations, and outputs;
• analytics, administration, and security features;
• implementation, onboarding, support, consulting, or professional services.

Descriptions on the website are for general information only. Detailed service scope, commercial terms, uptime commitments, support levels, onboarding responsibilities, implementation deliverables, and service-specific protections may be set out in one or more separate documents, including an order form, statement of work, subscription agreement, master services agreement, DPA, or similar contract. If there is any conflict, the more specific signed commercial document will prevail for the paid service.

Business use and accounts

You must provide accurate information when creating an account or submitting a request.

You are responsible for:

• keeping your credentials confidential;
• controlling access to your account and workspace;
• ensuring that only authorized users access the services; and
• promptly notifying us of suspected unauthorized access or misuse.

Unless otherwise expressly accepted by us in writing, paid BlueCRM services are offered primarily to businesses, organizations, and professional users.

Acceptable use

You must not use the website or services to:

• break the law or infringe the rights of others;
• upload or process content you do not have the right to use;
• interfere with or disrupt the website, services, networks, or security controls;
• probe, scan, reverse engineer, or attempt to gain unauthorized access to systems, accounts, or data;
• transmit malware, harmful code, or abusive content;
• use the services to create, send, or facilitate unlawful spam or deceptive communications;
• use the AI features in a way that violates law, regulation, contractual restrictions, or the rights of individuals.

We may suspend or restrict access where reasonably necessary to investigate misuse, prevent harm, protect security, comply with law, or enforce these Terms.

Customer data and responsibility

You retain responsibility for ensuring that you have a valid legal basis and all required rights, permissions, and notices in place for any data, prompts, files, communications, or other content you upload, sync, connect, or otherwise make available through the services (“Customer Content”).

Subject to these Terms and any separate contract, you grant Blue Trade a non-exclusive right to host, copy, transmit, process, display, and otherwise use Customer Content only as needed to provide, secure, maintain, support, and improve the services in accordance with the applicable contract and data protection law.

Where Blue Trade processes personal data on your behalf, the relevant DPA or equivalent contractual terms will apply.

AI features and outputs

BlueCRM may provide AI-assisted outputs such as summaries, classifications, recommendations, automations, and generated text or other content. AI outputs can be incomplete, inaccurate, or unsuitable for a particular purpose.

You are responsible for reviewing outputs before using them in operational, legal, employment, financial, regulatory, or other sensitive contexts. Blue Trade does not guarantee that AI-generated outputs will always be accurate, complete, or error-free.

Intellectual property

Blue Trade and its licensors own all right, title, and interest in and to the website, services, software, documentation, branding, and related intellectual property, excluding Customer Content and third-party materials that remain owned by their respective holders.

Except as expressly permitted by these Terms or another written agreement, you must not:

• copy, modify, distribute, sell, resell, sublicense, or lease the services;
• remove copyright, trademark, or proprietary notices;
• create derivative works from the services;
• reverse engineer, decompile, or attempt to extract source code except to the extent such restriction is not permitted by law.

Confidentiality

If you receive non-public information from Blue Trade that is marked confidential or is clearly confidential by its nature, you must protect it using reasonable care and must not disclose it to third parties except as permitted by law or with our written permission.

This clause does not apply to information that is already public through no fault of yours, was lawfully known to you without confidentiality obligations, or is independently developed without use of the confidential information.

Fees, subscriptions, refunds, and cancellations

Website access and demo materials may be free, but paid services require a separate commercial arrangement unless we expressly offer self-serve paid access.

For paid services:

• fees, invoicing cycles, taxes, renewal rules, implementation charges, and payment deadlines are set out in the applicable order form, statement of work, or subscription agreement;
• any service credits, refund arrangements, or cancellation rights are governed by that written contract or any specific offer terms;
• where no written refund term applies, Blue Trade may review refund requests in good faith, taking account of the service status, work already performed, and any mandatory legal rights that apply.

Blue Trade does not state that all payments are non-refundable in all circumstances.

If a consumer ever purchases from Blue Trade directly and consumer law applies, nothing in these Terms removes any mandatory rights that cannot lawfully be excluded.

Dispute policy

If you have a complaint, dispute, billing issue, or concern, please contact Blue Trade first at contact@bluetr.io and provide reasonable details of the issue.

Before starting formal proceedings, the parties will try in good faith to resolve the dispute informally for at least 30 days from the date the notice is received, unless immediate action is reasonably necessary to protect data, confidentiality, security, intellectual property, or another urgent legal interest.

Nothing in this section prevents either party from seeking urgent interim or injunctive relief from a court of competent jurisdiction.

Suspension and termination

We may suspend, restrict, or terminate access to the website or services if:

• you materially breach these Terms or another applicable contract;
• your use creates a security risk or legal exposure;
• we are required to do so by law, regulation, or a court or regulator;
• fees remain overdue under an applicable paid contract after any contractual cure period.

You may stop using the website at any time. Termination of paid services is governed by the applicable commercial agreement.

Any provisions that should by their nature survive termination will continue to apply, including provisions about intellectual property, confidentiality, payment, dispute resolution, liability, and governing law.

Warranties and disclaimers

The website and any free materials, demos, or preview features are provided on an “as available” basis.

To the maximum extent permitted by law, Blue Trade does not promise that:

• the website or services will always be uninterrupted or error-free;
• all AI outputs will be accurate or fit for every purpose;
• all third-party integrations will remain available or unchanged.

Nothing in these Terms excludes any warranty or right that cannot lawfully be excluded.

Limitation of liability

Nothing in these Terms limits or excludes liability for:

• death or personal injury caused by negligence;
• fraud or fraudulent misrepresentation; or
• any liability that cannot lawfully be limited or excluded.

Subject to the paragraph above, Blue Trade will not be liable for:

• indirect or consequential loss;
• loss of profits;
• loss of revenue;
• loss of goodwill;
• loss of anticipated savings;
• loss or corruption of data, except to the extent liability cannot lawfully be excluded.

If you are using a paid service under a separate written agreement and that agreement contains a liability framework, cap, or exclusion, that specific framework will apply.

If no separate liability clause applies, Blue Trade’s aggregate liability arising out of or in connection with the services or these Terms will not exceed the total fees paid by you to Blue Trade for the affected services in the 12 months before the event giving rise to the claim.

Changes to the website, services, or Terms

We may change, update, suspend, or discontinue parts of the website or services from time to time.

We may also update these Terms. The updated version will be posted on the website with a revised “Last updated” date. By continuing to use the website or services after the updated Terms take effect, you agree to the revised Terms.

Governing law and jurisdiction

These Terms and any non-contractual disputes arising out of or in connection with them are governed by the laws of England and Wales.

If you are using the website or services in the course of business, the courts of England and Wales will have exclusive jurisdiction over disputes arising out of or in connection with these Terms, subject to any mandatory law that cannot be excluded.

If consumer law applies to you, nothing in these Terms deprives you of mandatory legal protections or forum rights that the law gives you.

Company Contact Information

Blue Trade Limited
Trading name: BlueCRM
Company number: 15227605
Operating and contact address: 111 Balmoral Road, Watford, England, WD24 4EX
Email: contact@bluetr.io